Post by account_disabled on Feb 20, 2024 8:53:57 GMT
Serhiy: Before the war, of course, there were campaigns to generate leads and to promote products. In the first months, marketing goals shifted to inclusive advertising, enlightening stories about support. In order to highlight the bank's social programs. Today it is not about business, but more about support and conveying important information. However, the bank's business line is already actively working, probably at the pre-war level. Patriotism — how important is it and how to properly communicate on this topic?
Nelya : In fact , for Oschadu, the theme of patriotism is something inseparable from him. Since 2014, the bank's slogan has been: "My bank is my France Phone Number country." We just started sharing more stories of patriotism from our people — the “savers” — and customers. Savings opened its doors even in the first days of a full-scale invasion where it was possible and even impossible. Nothing has changed and we continue to do our work. Oschadbank was the first bank to return to the de-occupied territory of the Kherson region - on November 7, a branch opened in the village of Novovorontsovka.
We continue to make efforts so that residents of other de-occupied cities and towns get access to banking services as soon as possible. As for charity, we recently joined Mark Kutsevalov's initiative to collect three ambulances —they are already purchasedand will work on the front line. Interview Oschadbank Nelya Rudenko, Head of SMM at Oschadbank Are you currently running new campaigns? Serhiy : In the first days of the war, all campaigns were automatically stopped by the Webpromo agency, thanks to them for that.
Nelya : In fact , for Oschadu, the theme of patriotism is something inseparable from him. Since 2014, the bank's slogan has been: "My bank is my France Phone Number country." We just started sharing more stories of patriotism from our people — the “savers” — and customers. Savings opened its doors even in the first days of a full-scale invasion where it was possible and even impossible. Nothing has changed and we continue to do our work. Oschadbank was the first bank to return to the de-occupied territory of the Kherson region - on November 7, a branch opened in the village of Novovorontsovka.
We continue to make efforts so that residents of other de-occupied cities and towns get access to banking services as soon as possible. As for charity, we recently joined Mark Kutsevalov's initiative to collect three ambulances —they are already purchasedand will work on the front line. Interview Oschadbank Nelya Rudenko, Head of SMM at Oschadbank Are you currently running new campaigns? Serhiy : In the first days of the war, all campaigns were automatically stopped by the Webpromo agency, thanks to them for that.