Post by anamika22707 on Feb 13, 2024 5:05:09 GMT
The populations you want to advertise in. Ad Sizes If you have trouble creating an image ad in the various formats you may only want to return sites that you have ads created for. Youre generating suggestions here so you want to think about the type of results you want to get back. If youre looking for specific types of placements you probably want to make use of the word or phrase and website options if youre looking for a broader list of sites the category option may be a better fit. Executing any of these options is fairly straightforward.
A few things to note in determining whether to use words website or categories as an input El Salvador Email List include In using the words input by entering a single twoterm keyword you may get back highly irrelevant results for instance entering search marketing returns a number of site searches from websites that have nothing to do with SEM. In choosing websites if you input a specific site youll get a very limited set of results back. In leveraging the category option you can use very broad or more specific categories depending on the volume and variety of sites youre looking for.
Ultimately its often best to create display campaigns grouped around keyword themes and then to monitor placement performance and use exclusions and specific bids to find the best placements for your display campaign. But if you are running a managed placement campaign the placement tool can be very useful in uncovering sites that are running AdSense and give you an opportunity to advertise to your target audience. Tom Demers MEET THE AUTHOR Tom Demers Tom Demers is CoFounder SEM and Cornerstone Content. See other posts by Tom Demers google ads grader ad More Articles Like This How to Use the Google Ads Library to Spy on Competitors How to Use the Google Ads Library to Spy.
A few things to note in determining whether to use words website or categories as an input El Salvador Email List include In using the words input by entering a single twoterm keyword you may get back highly irrelevant results for instance entering search marketing returns a number of site searches from websites that have nothing to do with SEM. In choosing websites if you input a specific site youll get a very limited set of results back. In leveraging the category option you can use very broad or more specific categories depending on the volume and variety of sites youre looking for.
Ultimately its often best to create display campaigns grouped around keyword themes and then to monitor placement performance and use exclusions and specific bids to find the best placements for your display campaign. But if you are running a managed placement campaign the placement tool can be very useful in uncovering sites that are running AdSense and give you an opportunity to advertise to your target audience. Tom Demers MEET THE AUTHOR Tom Demers Tom Demers is CoFounder SEM and Cornerstone Content. See other posts by Tom Demers google ads grader ad More Articles Like This How to Use the Google Ads Library to Spy on Competitors How to Use the Google Ads Library to Spy.